Implementation, Evaluation, and Control

Without implementation, evaluation, and control, our business, Comfort house, our managers would not know how well our business is doing. "Once a marketing evaluation is completed, it is important to use the information obtained to identify how to improve the success of both the plan and the business. If, for example, an establishment falls short of an external or internal marketing goal, managers need to determine the cause and what needs to be done to correct the problem." (pg 14) We took advantage our our promotions and incorporated them into our evaluations. We are able to see returning locals and even returning tourists.