Objectives

A businesses objectives are important to establishing its target market. Using objectives to set goals is important to the business-- where the business can link its objectives to its goals, and its goals can be put into the marketing plan and advertising campaign. Developing objectives and goals can lead to a successful business if done correctly. "Identifiable objectives contained in a marketing plan may include the number of customers the operation seeks to attract, its total revenue goals, and measures of the average amount spent by guests during each visit." (pg 13)

An established restaurant has a developed marketing plan that contains all objectives, goals, promotions, advertisements, and more. Establishing these components within the business is crucial to a supportive system. Staffing is also a critical part of a businesses objectives because these people are the front man to the establishment. "Strategic marketing activities are those that address an operation’s basic business objectives."(pg 10)

Simple objectives should always be established-- holding them in a managers head does not establish these with all the employees. Lack of communication will not allow the business to successfully grow on its objectives. 

At Comfort House, we have established objectives in order to run our business smoothly.

"We will promote our product and service to our customers in such a way that they will be able to remember our establishment"
"Develop awareness of our establishment and invite new customers into a unique environment"
"Develop a successful marketing plan that will achieve healthy menu choices in an enjoyable environment"