Price is " What a customer gives up to obtain a product from an operation" (pg 26)
With popular, easy-to-cook foods, we have established a fair price for the experience and the food. We have developed a healthy price that, with generous portion sizes, allows our company to make a profit as well as keep guests happy with price. "Value is the difference between what customers get when they buy a product or service and what they pay to get it. All customers desire good value. But good value is not the same as low price." (pg 6)
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