Product

Product is the most important part of an establishment. Deciding what you're going to sell is crucial to your business. At Comfort House, we chose hot foods for the upcoming cold season. "A fad is a short-term increase, sometimes quite large, in the popularity of some product or service. In contrast, a trend is a long-term change." (pg 12) Hot foods are a trend in the cold season because they keep people warm, and that is why we believe it is important to give our patrons a chance to keep warm while enjoying the experience of our city. Along with the product, we ensure that service quality is brought along with our great product. "Even when an establishment’s product quality is high, its facilities are attractive, and its prices are perceived to be fair, poor service quality most often will result in customers who will not come back or recommend the establishment to others." (pg 43)