With Vegas being a large tourist attraction, many restaurants located on the Strip cater to tourists who are willing to spend the money. Many locals do not visit the Strip because the are aware that it is always busy. We chose our location in Downtown Las Vegas as we know that both tourists and locals can enjoy the part of Old Las Vegas. "One of the best methods for understanding a target market is to develop a guest profile. A guest profile is a marketing tool that helps managers focus on the specific characteristics of guests they hope to attract to their operations." (pg 6)
With many younger tourists coming to celebrate their 21st birthdays with an overload of alcohol and gambling that they came to Vegas to experience, we have developed a short and simple menu that will be more popular within the younger age groups. Millennial's in this time are willing to try new and unique foods that they have not had before. "It is important that restaurant or foodservice managers recognize that their target market must have both the desire and the ability to buy the items the establishment sells." (pg 79)
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